Sam's weekly What China Wants newsletter is read by policy makers, corporate and finance leaders, and members of the defence and national security communities around the world.

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His research and writing has been published in numerous other outlets, including the U,K the US, Hong Kong, and Singapore. He is a frequent contributor to news stories, especially on China-Western relations, has also appeared on numerous media channels. He is also the author of the book Seeking East, about living in Hong Kong.